At Mamas & Papas, our purpose is to support parents in being the best parents they can be - confident, capable and loving life with their little one. However, we know that the journey to parenthood can sometimes be challenging and at times, heartbreaking.
Every day we receive a call or a visit into one of our stores from a parent (or relative of a parent) who has sadly suffered pregnancy or baby loss. Through our partnership we can now offer more support to our community to help them navigate this difficult time.
Our Mamas & Papas parenting community grows every year, as our own colleagues grow their families and as we welcome new and returning customers into the Mamas & Papas community. With this comes the importance for us to be able to offer the right support at every point in the journey.
Underpinning our partnership with Tommy’s is our unwavering commitment to
- Increase awareness of the many different paths to parenthood, and provide hope and support for every pregnancy journey.
- Provide expert pregnancy information to people that need it most.
- The contribute to raising vital funds that support Tommy’s research and work to help every parent have a safe and healthy pregnancy.
- Create a louder voice, supporting Tommy’s in driving through vital government policy changes to make pregnancy and birth safe for all.
- Support our customers and parenting community in becoming the best parents they can be by making support and information more accessible.
- Reach more people who need extra support during pregnancy or are deemed most at risk – identified as Black and Mixed-Heritage women and birthing people, women with English as a second language, and women and birthing people from low socio-economic groups.
Everyday, we will be measuring our impact through our success in delivering:
Hope and support for every pregnancy journey
- The rollout of our colleague Tommy’s training programme to all our customer-facing Mamas & Papas colleagues.
- The reach and visibility of Tommy’s ‘We See a Mum’ campaign.
Expert pregnancy information for people who need it most
- Unlimited and unrestricted access to support and information, being only one click away from Tommy’s expert advice, guidance and one–to-one support.
- Connecting our community to others who have travelled a similar journey to parenthood.
Funding research and work to help every parent have a safe and healthy pregnancy
- The achievement of our fundraising targets.
- Improved customer experience through all our customer touchpoints.
Half of adults in the UK have experienced baby loss or know someone who has. We're committed to working with Tommy's whose research is here to change this, providing hope and support for every pregnancy journey.
Half of adults in the UK have experienced baby loss or know someone who has. We're committed to working with Tommy's whose research is here to change this, providing hope and support for every pregnancy journey.
