By partnering with Better Cotton, a not for profit organisation, we are committed to improving cotton farming practices globally. By buying Better Cotton products from Mamas & Papas, you’re supporting the Better Cotton farmers who use water efficiently, care for soil health and natural habitats, reduce use of the most harmful chemicals and respect workers’ rights and wellbeing.

Following her mother’s footsteps, Ruksana Kausar married a cotton farmer and like many women in her community — where cotton communities farm the land to survive — Ruksana works hard on her family’s cotton farm, sowing seeds, weeding the fields and picking cotton amid the searing heat of Punjab. Yet as a woman in rural Pakistan, where societal ingrained gender bias prevents women from being treated equally to men, she doesn’t participate in business decisions and has little say in how the farm’s profits are spent.

Following a presentation from WWF Pakistan about their tree-planting project with Better Cotton, Ruksana became one of 7,000 women involved in the project and was able to become financially independent by growing and selling the plants.