Yearly roundup: our standout moments of 2022

Well, what a year 2022 has been! As a brand, we’ve had a year full of cutting-edge product launches, award wins and incredible progress in reducing our environmental impact. From launching an Eco Shop full of eco-conscious baby product brands, to bringing you innovative new baby essentials that make your day-to-day easier, it’s been a busy year at Mamas & Papas as we continue our commitment to supporting you at every stage in your parenting journey. Keep reading to find out our standout M&P moments of 2022 – and to discover how we plan to move into 2023.

We launched our Eco Shop

One of our proudest moments of 2022 was launching our Eco Shop. In September we officially introduced a select collection of ‘eco brands’ to our roster, to give our customers access to a wider range of eco-friendly baby and children’s products. Our aim was to make it easier for you to embrace a more sustainable lifestyle, by giving you more choice when it comes to shopping consciously. We chose to partner with these particular eco-friendly brands – including Kabode, Green Toys and Plan Toys - because we were as impressed by their products as we were by their dedication to change. With their covetable products, that span everything from organic children’s bedding to eco-friendly toys to sustainable kid’s tableware, their committed social conscience and their dedication to improving the planet, these are boutique baby brands with big sustainability credentials, and we’re thrilled that they’re now part of our Eco Shop.

We partnered with Oxfam

We’re always on the lookout for ways to make it easier for you, our customers, to embrace a more sustainable lifestyle. Which is why we partnered up with Oxfam, back in June, to launch 'Reduce Re-Use Recycle’ our in-store clothing takeback service. The initiative, which has been hugely popular (so much so it continues to run across 26 M&P stores nationwide), allows our customers to conveniently donate their pre-loved baby and children’s clothing, shoes, accessories and nursery items, so that they can be given a new lease of life – either being re-sold in one of Oxfam’s stores or taken away to be responsibly recycled. Free to use and with no limit to how many items can be donated or the number of times customers can use the service, we’re making it super easy to donate unwanted items, to actively divert this pre-loved clothing away from landfill and back into the supply chain.

“Christmas Eve is one of our favourite days (apart from the big day of course!) As a family we visit Santa in the day and go to the pantomime in the afternoon at the theatre- it’s just magical!

Our tradition is to put out a carrot for Rudolph, a cake and milk for Santa, and then we go outside and sprinkle magic glitter, all in our Christmas pyjamas from the Christmas Eve box.

And then, before we go to bed, we read a beautiful Christmas book together in front of the fire…all ready for Father Christmas to arrive” - @downwiththewelbourns

…and added more brands to our range

We added several more baby brands to our range, including MAM, Gaia and Kally Sleep. So you can continue to shop the biggest selection of branded baby essentials on the high street, all under one roof.

We celebrated the Queen’s Platinum Jubilee…

Together with the rest of the nation we spent late Spring getting royally into the party spirit, as we prepared to honour our late Queen’s Platinum Jubilee. With a four-day bank holiday weekend ahead we kicked off the celebrations across our stores and behind the scenes at Mamas & Papas HQ, with a cake-smash photo shoot, where a handful of M&P babies modelled our latest occasion wear collection; a pop-up artisan ice cream parlour to treat the M&P team; our own royal-themed bake-off competition and cake sale, to raise funds for our charity partners Forget Me Not hospice and Oxfam; and an honouring of our own loyal veterans, the M&P team members who’ve been with us for decades.

…before saying our final goodbyes

Sadly, later in the year we bid farewell to our dear Queen Elizabeth ii, who passed away on 8^th September 2022. Together with the rest of the nation we mourned her loss and paid our respects, closing all Mamas & Papas stores on 19^th September, the day of her state funeral.

We introduced a pushchair Valet & Service

As part of our ongoing campaign to have a more positive impact on the environment, in September we launched our Valet & Service, a comprehensive deep-clean and maintenance service for pushchairs. The service, which includes a professional deep-clean, manufacturer-approved 20-point safety check and the option to repair or restore where necessary, is available on a selection of our most popular pushchairs and means we can offer your much-loved pushchair a new lease of life - whether that’s for you to re-use your buggy with your next baby or to sell it on to another family.

We launched innovative new products

We create baby products that are both useful and aspirational, packing them with the features you’ve told us you need, and giving them an unmistakably premium trend-led style. This year was no exception, as we brought you ‘new-for-22’ products, including our Born to be Wild nursery interiors range, 3-in-1 Bug booster seat and our Coxley nursery furniture range.

For a truly unique spin, this three-piece range - which includes a full-sized wardrobe, dresser with changing table and cotbed - has elements that are customisable at home. In fact, the drawer fronts on both the wardrobe and the dresser feature alternative colour options, so you can switch between the signature sage shade and a neutral wood finish, to adapt the furniture as your tastes change, or to fit the furniture in other rooms of your home, not just the nursery. Truly genius.

Our online Gift card landed

You can now send a Mamas & Papas gift card directly to their inbox. Could there possibly be a quicker or more convenient way to gift someone?

We opened new stores